Crescent Moon Reiki NYC
Reiki Finds NYC Television Broadcast Editor, Inspiring a Wellness and Healing Journey and a New Business Opportunity
Broadcast television editor Amy Hochman discovered the wellness practice of Reiki when her career took an unexpected turn. She advanced in her own Reiki practice and pursued training to become a Certified Reiki Master Practitioner (CRMP), not envisioning that her passion would one day become her business opportunity. It wasn’t until she took the Starting a Business course from My Own Business Institute (MOBI) upon the recommendation of the , a MOBI partner, that Amy felt a spark of possibility. She founded in September of 2025.
“I never thought I would have my own business. In fact, I used to say, ‘Well, I'm more of a creative type, I could never have a business of my own,’” shares Amy Hochman, founder of .
NYS SEAP requires all participants to pursue 20 hours of entrepreneurship training, and MOBI is one of the resources the program recommends. MOBI and NYS SEAP have an agreement whereby either MOBI’s Starting a Business course or its Managing a Business course fulfills the 20 hour requirement.
Amy pursued the Starting a Business course to meet her NYS SEAP requirement shortly after discovering Reiki and becoming a Certified Reiki Master Practitioner. Amy then founded , integrating her CRMP certification with her previous Master of Social Work (MSW) education to blend traditional therapy with energy healing and bring a holistic approach to her practice and her clients.
How MOBI Helped: Amy found the MOBI curriculum to be accessible, easy to understand, and very thorough. “From the first sentence, ‘Do you even want to start a business?’ MOBI is easy to use, easy to understand, and very relatable,” shared Amy. “MOBI is very supportive of the person who is starting their own business, who may not have any resources to do so. And it is very thorough.”
Learning about the legal formations of a business was particularly useful in helping Amy understand the differences among entities such as a partnership, LLC, sole proprietorship, etc. She also enjoyed the Marketing session. In her previous career she had not been exposed to the idea of the sales funnel, and the different stages a customer goes through on their journey toward making a purchase. She felt the session had some great ideas.
Amy also felt that the MOBI Starting a Business course helped her set realistic expectations when launching her business. "Manage your expectations, make sure you have the money to keep going, to pay your mortgage, pay your rent, pay your food bills, whatever, because you're not going to have a lot of business to start,” Amy shares. MOBI’s sessions on Accounting and Cash Flow and Controlling Costs helped her think about her finances and how to manage her money and resources.
What’s Next: Amy is excited about the healing opportunities that have come her way following her business launch. In addition to providing individual and group healing sessions both in person and over distances, she hosts Reiki circles as well. Reiki circles allow Amy to introduce more people to the benefits of Reiki, diversify her revenue opportunities, and expand her customer base. In addition, she has added red light therapy as an optional bundle with her healing services and also provides treatments for animal companions. Amy is looking forward to continuing to promote her business, welcoming new clients, and sharing Reiki’s healing energy.
Visit the Crescent Moon Reiki NYC website to learn more about Amy Hochman and her business.
For information about taking a MOBI course as part of the New York State Self-Employment Assistance Program, visit the NYS SEAP section of our Frequently Asked Questions page here.
About MOBI Partners: MOBI partners with over 120 educational institutions, community programs, NGOs, and other organizations around the world that use MOBI’s free entrepreneurial curriculum to meet the needs of their communities and participants.